L-6.2 - Tobacco Control Act

Section 24 Disposition versions

2015-11-26

24. All direct or indirect advertising for the promotion of tobacco, a tobacco product, a brand of tobacco product or a manufacturer of tobacco products is prohibited where the advertising

(1)  is directed at minors;

(2)  is false or misleading, or is likely to create an erroneous impression about the characteristics, health effects or health hazards of tobacco;

(2.1)  concerns a tobacco product whose sale or distribution is prohibited by section 29.2;

(3)  directly or indirectly associates the use of tobacco with a particular lifestyle;

(4)  contains testimonials or endorsements;

(5)  uses a slogan;

(6)  contains a text that refers to real or fictional persons, characters or animals;

(7)  contains anything apart from text, with the exception of an illustration of the package or packaging of a tobacco product occupying not more than 10% of the surface area of the advertising material;

(8)  is disseminated otherwise than in printed newspapers and magazines that have an adult readership of not less than 85%;

(9)  is disseminated otherwise than by means of displays visible only from the inside of a tobacco retail outlet;

(10)  (subparagraph repealed).

However, advertising that is intended to provide consumers with factual information about a tobacco product, including information about the price or the intrinsic characteristics of a tobacco product and about brands of tobacco products, is permitted to the extent that it does not constitute advertising or a form of advertising prohibited under the first paragraph.

Advertising disseminated in printed newspapers or magazines that have an adult readership of not less than 85% must include the warning attributed to the Minister and prescribed by regulation concerning the harmful effects of tobacco on health. The advertising must be forwarded to the Minister on being disseminated.

1998, c. 33, s. 24; 2005, c. 29, s. 27; 2015, c. 28, s. 27.

2006-05-31

24. All direct or indirect advertising for the promotion of tobacco, a tobacco product, a brand of tobacco product or a manufacturer of tobacco products is prohibited where the advertising

(1)  is directed at minors;

(2)  is false or misleading, or is likely to create an erroneous impression about the characteristics, health effects or health hazards of tobacco;

(3)  directly or indirectly associates the use of tobacco with a particular lifestyle;

(4)  contains testimonials or endorsements;

(5)  uses a slogan;

(6)  contains a text that refers to real or fictional persons, characters or animals;

(7)  contains anything apart from text, with the exception of an illustration of the package or packaging of a tobacco product occupying not more that 10% of the surface area of the advertising material;

(8)  is disseminated otherwise than in printed newspapers and magazines that have an adult readership of not less than 85%;

(9)  is disseminated otherwise than by means of displays visible only from the inside of a tobacco retail outlet;

(10)  (subparagraph repealed).

However, advertising that is intended to provide consumers with factual information about a tobacco product, including information about the price or the intrinsic characteristics of a tobacco product and about brands of tobacco products, is permitted to the extent that it does not constitute advertising or a form of advertising prohibited under the first paragraph.

Advertising disseminated in printed newspapers or magazines that have an adult readership of not less than 85% must include the warning attributed to the Minister and prescribed by regulation concerning the harmful effects of tobacco on health. The advertising must be forwarded to the Minister on being disseminated.

1998, c. 33, s. 24; 2005, c. 29, s. 27.

1999-04-01

24. All direct or indirect advertising for the promotion of tobacco, a tobacco product, a brand of tobacco product or a manufacturer of tobacco products is prohibited where the advertising

(1)  is directed at minors;

(2)  is false or misleading, or is likely to create an erroneous impression about the characteristics, health effects or health hazards of tobacco;

(3)  directly or indirectly associates the use of tobacco with a particular lifestyle;

(4)  contains testimonials or endorsements;

(5)  uses a slogan;

(6)  contains a text that refers to real or fictional persons, characters or animals;

(7)  contains anything apart from text, with the exception of an illustration of the package or packaging of a tobacco product occupying not more that 10% of the surface area of the advertising material;

(8)  is disseminated otherwise than in printed newspapers and magazines that have an adult readership of not less than 85%;

(9)  is disseminated otherwise than by means of displays visible only from the inside of a tobacco retail outlet;

(10)  contains no warning attributed to the Minister concerning the harmful effects of tobacco on health.

However, advertising that is intended to provide consumers with factual information about a tobacco product, including information about the price or the intrinsic characteristics of a tobacco product and about brands of tobacco products is permitted to the extent that it does not constitute advertising or a form of advertising prohibited under the first paragraph.

All advertising must be forwarded to the Minister upon being disseminated.

1998, c. 33, s. 24.