O-7, r. 5 - Code of ethics of optometrists

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51.01. No optometrist may, by any way whatsoever, engage in advertising that is false, misleading, incomplete or likely to mislead the public, or allow such advertising to be engaged in.
No optometrist shall allow a partnership or joint-stock company within which he carries on his professional activities to engage in, by any means whatsoever, advertising that is false, deceitful, incomplete or liable to be misleading.
O.C. 1072-95, s. 2; O.C. 363-2008, s. 14.