D-3, r. 4 - Code of ethics of dentists

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3.09.02. A dentist may not engage in, or allow the use of, by any means whatsoever, advertising that is false, misleading, incomplete or liable to mislead.
A dentist may not claim to possess specific qualities or skills, particularly in respect of his level of competence or the range or effectiveness of his services, unless he can substantiate such claim on request.
O.C. 279-93, s. 1.