19. Manufacturers shall, individually or as a group, implement educational programs relating to alcoholic beverages.
The programs may take the form of
(1) funding to an organization engaged in medical research into treatments aimed at helping persons suffering from problems related to the consumption of alcoholic beverages;
(2) funding to a support and rehabilitation centre for persons suffering from problems related to the consumption of alcoholic beverages; or
(3) publicity informing consumers of alcoholic beverages of the benefits of responsible consumption without referring to any brand of alcoholic beverage in particular, or participation in an organization that funds such publicity.