24. No words or illustration which would identify or associate the contents with any of the following may appear on the container of an alcoholic beverage:
(1) a person authorized by the Société des alcools du Québec under subparagraph h of the first paragraph of section 17 of the Act respecting the Société des alcools du Québec (chapter S-13) to sell alcoholic beverages defined in the Act respecting offences related to alcoholic beverages (chapter I-8.1);
(2) a holder of a grocery permit issued under the Act respecting liquor permits (chapter P-9.1);
(3) a holder of a permit authorizing consumption on the premises issued under the Act respecting liquor permits, unless the alcoholic beverage has been bottled specifically for the holder and is for consumption on the premises of the establishment referred to in the permit.