M-9, r. 17 - Code of ethics of physicians

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93.2. A physician who includes a price in his advertising must also indicate the following information:
(1)  the price of the treatment or service contemplated and, if any, the validity period;
(2)  any restrictions that apply;
(3)  any additional services or fees that might be charged and are not already included in the fee or price;
(4)  additional fees associated with the terms of payment, if any.
A physician may agree with a patient to charge a price below that published or circulated.
O.C. 550-2010, s. 5.