246.No person may, in any advertisement concerning credit,
(a) refer to a credit rate without disclosing that rate; or
(b) disclose a rate relating to credit unless the credit rate, calculated in accordance with this Act, is also disclosed with equal emphasis.
Subparagraph b of the first paragraph applies, among other cases, if a consumer is offered a rebate or discount on the cash purchase of goods; the credit rate disclosed must in that case include the value of the rebate or discount to which the consumer is entitled on paying cash.
1978, c. 9, s. 246; 1991, c. 24, s. 15; 2017, c. 242017, c. 24, s. 571.