48. Neither the Société québécoise du cannabis nor a cannabis producer may
(1) supply or distribute cannabis free of charge or furnish cannabis for promotional purposes of any kind to consumers;
(2) reduce the retail price of cannabis on the basis of volume, otherwise than as part of regular marketing operations by the producer, or offer or grant consumers a rebate on the market price of cannabis; or
(3) offer consumers a gift or rebate or a right to participate in a lottery, contest or game or any other form of benefit if consumers must, in return, provide information on cannabis or their cannabis consumption, or purchase or present proof of purchase of a cannabis product.
For the purposes of this chapter, a cannabis producer includes any person or partnership that is controlled by or that controls the producer.
The Government may, by regulation, determine standards relating to promotion.
Anyone, other than the Société, who contravenes the first paragraph or a regulation made under the third paragraph commits an offence and is liable to a fine of $5,000 to $500,000. Those amounts are doubled for a subsequent offence.