C-38, r. 2 - Regulation respecting names of legal persons or associations governed by Part III of the Companies Act

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4. In determining whether a name suggests that a legal person is related to another person, partnership or group in the cases mentioned in section 3, or leads to confusion with a name used by another person, partnership or group in Québec or is identical thereto, the following criteria shall be taken into account:
(1)  the distinctiveness of the name, its elements, the visual or phonetic similarity and the similarity between the images conjured up by the name; and
(2)  the way in which the name is used.
O.C. 1857-93, s. 4.